Successful business development requires a managed and co-ordinated approach to develop and implement strategic direction, at both an operations and governance level. It involves market driven product or service research and development, through to the co-ordination of company operations and financial resourcing. Business development requires a persistence to identify and satisfy customer requirements, resulting in consistently higher levels of business activity.
The degree of application of the Business Development Model will depend on the lifecycle stage of your business, the size of your business, the type of business and your desire to proceed through the process. Always remember, that the higher the degree of application the higher the likelihood of business success and the lower the risk of business stress.